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Reflection is such an important way of learning; learning to grow and develop not only your business but also yourself. Taking a moment to reflect on experiences and lessons learned is so beneficial so we can put them to good use in the future.
This year was full of so many brilliant and exciting experiences for AUTHOR that we cannot believe how quickly the year has flown. As we welcome in 2018, we wanted to take a moment to reflect on all the wonderful things that has happened to AUTHOR this year and what we have learned from it.
2017 was a year of many firsts and achievements for AUTHOR. Not only was it the year of our first London Design Week, but it was also the year of our first launch and first intake of orders on the website. It was also our first year of being mentioned in the press, which was fantastic as well as our first year having a Christmas collection.
The inspiration behind AUTHOR came whist working with private clients; too often they lacked the confidence to purchase big-ticket items or the sheer will to trawl through hundreds of different furniture search pages until they found ‘the one’. We realised that they appreciated and aspired to the values that AUTHOR encompasses: a respect for craftsmanship, a willingness to embrace the slow living movement, an eagerness to source locally and a desire to own something special, to be able to tell the story of its origin and hold onto it forever as an heirloom piece. So, AUTHOR was created to do the legwork for them, to narrow down their search and display these pieces in context so clients could purchase with confidence.
We have had an elating year discovering and meeting talented designers and makers, as well as sourcing and curating pieces for our collections. Integral to AUTHORs strong brand aesthetic our photo shoots of these pieces are vital to convey the high quality details of pieces, their dimensions and individual characteristics. As well as stunning bespoke product shots these collection shoots give us images that show how the different pieces work together in whole scheme’s, giving inspiration and reassurance of quality to the viewer. The team involved in the creation of these collection shoots have developed the process through each collection and honed it to a fine art.
It was such a new experience to take down some of our exquisite pieces to London to showcase them at London Design Week in Black’s Private Member’s Club in Soho. We learnt that you can never take enough furniture and accessories with you when you’re showcasing! It was delightful to give our pieces a physical presence for journalists, bloggers and suppliers to touch, view and enjoy as well as create genuine connections with people in the industry.
London Design Week was definitely the best week to launch with all the interior design excitement and buzz in the city. It’s so useful and positive to have so many talented and lovely people in the industry all in one place to collaborate and celebrate design.
There is exciting news a foot for next year. A new year means new suppliers, new hand made items and also new events. We will be hosting a showcase event in Edinburgh on Friday 23rd March at the marvellous Custom Lane so please make sure to mark it in your calendars, subscribe to our newsletter and follow us on social media to keep up to date with all our news.
To sign off, we want to say a big thank you to all of you who have supported us throughout the build up and launch of our business this year; all the fabulous industrious designers and makers who have been willing to allow us to showcase their works, all the wonderful purchasers who have embraced the brand and what we are trying to achieve. We cannot wait to see what 2018 will have in store for us and we are thrilled to share it all with you. Whatever your plans are for the New Year, we wish you all success and happiness.
See you in the New Year!